A well balanced business partnership combines the skills and knowledge of two or more people creating diversity and greater potential for achievement. Whether your partner's skills and experience complement or contrast with your own, a wider range of contacts, knowledge and capabilities is established within the organization. A business run by partners with multiple talents and visions significantly increases opportunities for expansion, and ultimately higher profits. Marler remarks, "The reason a good team works is because everyone brings something to the table, various pieces of knowledge being a key piece of that." Creating a partnership also enhances motivation, morale and personal responsibility, according to the How to Start a Business Guide website.